Beyond the Runway – Mass Exodus 2012: LUCID Part 1

The Ryerson School of Fashion is home to the largest student-run fashion show in North America. Mass Exodus, which presents the final collections of fourth-year Fashion Design students, has been one of Ryerson`s largest events for over 20 years as thousands of spectators make their way into the Ryerson Theatre each spring to observe some of Canada’s most talented upcoming fashion professionals. In part one of our Mass Exodus photo series, Ryerson Folio photographer Brian Batista Bettencourt goes behind the scenes in the months leading up to Mass Exodus 2012: LUCID to document how Ryerson’s largest show is put together. Part two of the series can be found here. — Trung Ho. Photography by Brian Batista Bettencourt. (24 photos total)

Model waits outside during the Mass Exodus model casting call. (Brian Batista Bettencourt/3B Photography)

2) Model gets profiled by Mass Exodus photographer during model casting calls. (Brian Batista Bettencourt/3B Photography)

3) Male models casting call. (Brian Batista Bettencourt/3B Photography)


4) Model during Mass Exodus model casting calls. Approximately 10% of the models selected are from Ryerson while the remaining models are from model agencies. (Brian Batista Bettencourt/3B Photography)


5) Model waits in the hall during the model casting call. (Brian Batista Bettencourt/3B Photography)


6) Chair of Fashion Robert Ott in a meeting with the executive members of Mass Exodus 2012. (Brian Batista Bettencourt/3B Photography)

7) Mass Exodus executive members Daniel Drak (producer), Marsha Robb (assistant producer), and Trista Capitano (executive assistant) during a meeting in the fashion department board room. (Brian Batista Bettencourt/3B Photography)


8) Fashion design students working on garments. (Brian Batista Bettencourt/3B Photography)


9) The Ryerson Theatre during the stage setup. (Brian Batista Bettencourt/3B Photography)


10) The sound booth being setup at the back of the Ryerson Theatre. (Brian Batista Bettencourt/3B Photography)


11) Technical Director Harrison Bye, a fourth-year Theatre Production student, ensuring all technical aspects of the show are setup.(Brian Batista Bettencourt/3B Photography)


12) Theatre Production students assembling the runway. (Brian Batista Bettencourt/3B Photography)


13) Theatre Production students and the head carpenter patches up the runway. (Brian Batista Bettencourt/3B Photography)


14) Theatre Production students setting up the drapery for the main stage. (Brian Batista Bettencourt/3B Photography)


15) Theatre Production students help setup the lighting which is provided by an external company – Mediaco. (Brian Batista Bettencourt/3B Photography)


16) Students working with the lighting professional from Mediaco. He is responsible for programming the lighting of the runway. (Brian Batista Bettencourt/3B Photography)


17) Lighting coordinator and theatre production student Heather O’Hara testing the lighting. (Brian Batista Bettencourt/3B Photography)


18) During the general setup stage behind the stage. Parts of the runway from the previous year was brought in for assembling. (Brian Batista Bettencourt/3B Photography)


19) The production manager and theatre production student Autumn Coppoway directing the setup of the show. (Brian Batista Bettencourt/3B Photography)


20) The head of the magazine team Courtlynd Gorsche transporting the delivery of the Mass Exodus magazine. There were 5,500 issues printed for this year’s show. (Brian Batista Bettencourt/3B Photography)


21) The Mass Exodus team reading over the magazine. (Brian Batista Bettencourt/3B Photography)


22) The Mass Exodus team addressing the models during the model walk rehearsals. (Brian Batista Bettencourt/3B Photography)


23) The Mass Exodus team going through the round of choreography with the models. (Brian Batista Bettencourt/3B Photography)


24) Models going through a run-through without the designer garments. (Brian Batista Bettencourt/3B Photography)