Beyond the Runway – Mass Exodus 2012: LUCID Part 2

The Ryerson School of Fashion is home to the largest student-run fashion show in North America. Mass Exodus, which presents the final collections of fourth-year Fashion Design students, has been one of Ryerson`s largest events for over 20 years as thousands of spectators make their way into the Ryerson Theatre each spring to observe some of Canada’s most talented upcoming fashion professionals. On April 11th and April 12th, about 5000 spectators observed just under 300 looks from 56 collections by Ryerson Fashion Design students. In this photo series, photojournalism student Brian Batista Bettencourt goes behind the scenes to capture what went on both on and off the runway. Part one of the series can be found here. — Trung Ho. Photography by Brian Batista Bettencourt, Shanene Lau. (42 photos total)

The Solitude of Daydreams collection by Stefanie Ayoub. (Brian Batista Bettencourt/3B Photography)

2) Model waits backstage to be prepared for the runway. (Brian Batista Bettencourt/3B Photography)


3) Model getting ready for makeup in the Mass Exodus makeup room. (Brian Batista Bettencourt/3B Photography)


4) Model getting prepared backstage in the makeup room. (Brian Batista Bettencourt/3B Photography)


5) Model getting prepared backstage in the makeup room. (Brian Batista Bettencourt/3B Photography)


6) Model getting prepared backstage in the makeup room. (Brian Batista Bettencourt/3B Photography)


7) Male model getting his hair styled from the staff from Marc Anthony. There were approximately 30 staff members from Marc Anthony on site during the runway shows. (Brian Batista Bettencourt/3B Photography)


8) Male model getting his hair styled from the staff from Marc Anthony. There were approximately 30 staff members from Marc Anthony on site during the runway shows. (Brian Batista Bettencourt/3B Photography)


9) Backstage during the show. (Brian Batista Bettencourt/3B Photography)


10) Backstage during the show. There were approximately 130 models and 30-40 dressers backstage at any given time. (Brian Batista Bettencourt/3B Photography)


11) Model backstage prepares to present the Alexandra Julian collection. (Brian Batista Bettencourt/3B Photography)


12) A model awaits in the midst of the backstage frenzy for the Laura Cordova collection to be presented. (Brian Batista Bettencourt/3B Photography)


13) Models lineup backstage before the Stephannie Kia collection is presented. (Brian Batista Bettencourt/3B Photography)


14) A model backstage before the Devlyn Van Loon collection is presented. (Brian Batista Bettencourt/3B Photography)


15) Models waiting in a separate room called the “showroom”. The models face a long day as they arrive at 8am for the 12:30pm and then the second show at 6:00pm. (Brian Batista Bettencourt/3B Photography)


16) Models gathering in the “showroom” before heading backstage to prepare for the runway. (Brian Batista Bettencourt/3B Photography)


17) Model reading the Mass Exodus LUCID Magazine in the “showroom”. (Brian Batista Bettencourt/3B Photography)


18) Male models getting ready backstage in an area designated for males. There were six collections for men in the long show compared to 51 collections for women. (Brian Batista Bettencourt/3B Photography)


19) Mass Exodus organizing member backstage. (Brian Batista Bettencourt/3B Photography)


20) Final touches prepared for model backstage. (Brian Batista Bettencourt/3B Photography)


21) Mass Exodus dressers waiting for the models to return from the stage to help them dress for their next looks. (Brian Batista Bettencourt/3B Photography)


22) Chair of Fashion Robert Ott reviews notes before speaking to the audience. (Brian Batista Bettencourt/3B Photography)


23) Mass Exodus producer Daniel Drak gives a speech to the audience before the show begins. (Brian Batista Bettencourt/3B Photography)


24) Neuroses by Silent Decade collection by Amanda Pearn. (Brian Batista Bettencourt/3B Photography)


25) Alikpala Fall/Winter 2012 collection by Alyssa Alikpala. (Brian Batista Bettencourt/3B Photography)


26) Alikpala Fall/Winter 2012 collection by Alyssa Alikpala. (Brian Batista Bettencourt/3B Photography)


27) Yggdrasil autumn/winter 2012 collection by Andra Bogdan. (Brian Batista Bettencourt/3B Photography)


28) Model presents Alexandra Julian. (Shanene Lau/Shanene Lau Photography)


29) Male models coming off stage after the Tacit by Kelli Kikcio Autumn/Winter 2012 collection was presented. (Brian Batista Bettencourt/3B Photography)


30) MuchMusic VJ Liz Trinnear reporting backstage before curating the final 25 collections for the Mass Exodus press and industry show. (Brian Batista Bettencourt/3B Photography)


31) Model preparing garment backstage. (Brian Batista Bettencourt/3B Photography)


32) Model poses backstage after presenting the Coeur De Lise collection by Lise Godel. (Brian Batista Bettencourt/3B Photography)


33) Model backstage prepares to present the SZ collection by Tsz-Fung Lee. (Brian Batista Bettencourt/3B Photography)


34) Model poses backstage after presenting the Shanghai Modern collection by Connie Chau. (Brian Batista Bettencourt/3B Photography)


35) Model poses backstage after presenting the Daunting Dead Spring/Summer 2012 collection by Sarah Graham. (Brian Batista Bettencourt/3B Photography)


36) Model poses backstage after presenting the Albertine Autumn/Winter 2012 collection by Kendra Pegg. (Brian Batista Bettencourt/3B Photography)


37) Models pose backstage. (Brian Batista Bettencourt/3B Photography)


38) Mass Exodus dresser backstage. (Brian Batista Bettencourt/3B Photography)


39) Chair of Fashion Robert Ott speaks with the media. (Brian Batista Bettencourt/3B Photography)


40) Laura Cordova speaks with the media after presenting her Fall/Winter 2012 collection. (Brian Batista Bettencourt/3B Photography)


41) Lise Godel walks with a model presenting Couer De Lise at the end of the show. (Brian Batista Bettencourt/3B Photography)


42) Lia Valdez walks with a model presenting Lia Valdez at the end of the show. (Brian Batista Bettencourt/3B Photography)