Tiyana Grulovic is the ‘Globe and Mail’s’ fashion editor. She studied fashion communications at Ryerson University, and was prior an assistant style editor at ‘Chatelaine’. ‘Ryerson Folio’ fashion editor Christian Allaire asks her about her career path, how to get noticed, and what her favourite trends from Spring 2013 are (long live Altuzarra!).
1. You studied Fashion Communications at Ryerson. How did that ready you for your role as a fashion editor?
I think my education at Ryerson really exposed me to the inner workings of the industry, but even more importantly, it gave me discipline. Deadlines are so incredibly important at the Globe because our turnaround times are so tight, and I learned to manage my time and resources insanely well at Ryerson. I think the combination of learning about how the industry operates and taking your time seriously was so formative.
2. Can you take us through your path from graduating to where you are now?
I started interning at Toro, a men’s fashion and interest magazine that I still miss (it’s gone online now), when they first started. I worked with some really smart and supportive people there in the art and fashion department that really sparked my passion for print. After graduation, an internship at Chatelaine turned into my first real fashion job and where I stayed for three years. My editor there, Deb Fulsang, was probably the person I learned the most from and she had come from the Globe. Once a position opened up in Globe Style, she prepped me for it. I’ve been at the Globe now for four years and my position keeps evolving. The paper and the section especially have changed so much in the past few years: we’ve redesigned, we’ve added a quarterly magazine called Advisor, and my role keeps getting more intense and involved.
3. What are your daily duties as the Globe’s fashion editor?
I plan and execute our editorial fashion features, which includes deciding which trends will get the space in our pages, to bringing them to life with our art team and the photographer. This includes casting, styling, locations and other logistics. I work with some talented stylists and our feature writers, because we love to offer an intelligent read alongside our visuals. I also oversee the front-of-book market page and write a weekly column about how to interpret trends for work. And, to add to that, I do some writing for our feature well, cover New York Fashion week and act as the Globe ambassador on camera in our web videos and on eTalk. It’s such a small team, so everyone wears a lot of hats!
4. The fashion industry is notoriously hard to crack. What’s key in getting noticed today?
Working hard and working well with others. Also, soaking up information and guidance from people you respect. Don’t give attitude – always realize that you don’t know everything and that the people you work with or work for have something to teach you. And, can’t stress this enough: Always be on time.
5. Newspaper and magazine editors are different jobs. How do you know if one or the other is right for you?
I’m not sure if I can answer that correctly, as Globe Style operates a bit like a magazine already. I think that the difference, at least for me, is multi-tasking and having an interest and strength with words as well as visuals, in knowing what makes a good story and good pictures. I’m really lucky in that the Globe has developed both sides of that.
6. What major fashion trends can we expect for the spring?
There was not a single show in New York that didn’t show leather for next season, so be prepared to sweat. The Editor coat – really stiff and worn over the shoulders – is going mainstream thanks to Altuzarra’s killer spring collection, where there wasn’t a single jacket worn through the sleeves. Mod, too, thanks to Prada. Though I’m still not sure about those daisy prints…