You’re creative, you love to write, but if you’re anything like me, you have so many thoughts and emotions that it can feel almost impossible to get them all down on paper. You turn to blogging as a personal outlet, where you can share some of the thoughts and ideas that seem to be overwhelming you. You want to put forward your best work and to relay your most profound ideas, but you don’t know where to begin. Picking out one interesting idea from all the thoughts swirling around in your head is like finding a needle in a haystack. As a result, you become the “lazy blogger:” the blogger that spews out posts inconsistently, sometimes once a month but other times twice a week. You don’t want to be lazy—you want to keep your readers engaged and interested, but it’s hard. The question then arises: what’s more important, quality or quantity? Do you push yourself to continually publish posts although they’re not always your best work, or do you post only when you write something you’re proud of? It’s hard to give this question a definitive answer because it seems to be different for everyone, so I talked to some bloggers to find out their answers.
Connor Garel, a fashion blogger and second-year journalism student, shared some of his personal thoughts on the topic. “I think it all really depends on your brand, on the image you’re trying to project to the world,” he says. “For me, quantity will always take a backseat to quality. I never want to put something out that I’m not proud of, or that I haven’t put any effort into.”
Garel feels that some bloggers, such as Perez Hilton, gain their fame from constantly putting out content. In Hilton’s case, quality is not necessarily more important than quantity; it just depends on what it is you’re trying to accomplish. “I would much rather have a handful of moving, thought-provoking pieces than a plethora of superficial articles. I struggle with this to this day. I don’t really have a definitive solution because I constantly feel overwhelmed and spread thin,” he says.
Another struggle I’m sure we can all relate to is finding the time. Life can get hectic and it’s hard enough to get through all the things on your “to do list”, let alone finding time for personal hobbies. It’s difficult to find the time to sit yourself down and say, “I’m going to write.”
Melina Magnatta, a food and lifestyle blogger from Toronto, agrees with Garel. “I think [the] quality is a bit more important because the better the writing, the more people will want to read your next post,” she says. “But it can also be very challenging to post consistently if you have a full-time job and other priorities.”
It’s difficult to find the time to sit yourself down and say, “I’m going to write.”
In a world where you’re working and going to school, while also trying to maintain some sort of social life, blogging and other personal hobbies often fall to the bottom of the priority list. Life can get so overwhelming that even in those rare moments where you have some free time, sometimes you just need to plop yourself into bed and watch Netflix to give your body and mind a break and escape into the wonderful world of whatever TV show you’re binge-watching at the time.
Linda, who wishes to be identified by only her first name, is a personal trainer and fitness blogger. She believes that bloggers should have consistent posts, but also remember to enjoy their own content. She says, “I think anyone who’s blogging purely for quantity will never last…but if you’re not passionate about what you post, you’ll quickly burn out.” This is something we all need to keep in mind, as sometimes, what starts out as a fun, personal expression can end up feeling like a chore. My own blog sometimes gives me anxiety from the knowledge that I haven’t published anything in a while and the pressure of having to write something new.
This anxiety stems from the pressure I put on myself. The problem is, I compare myself to others and how frequently they put out content or how many publications they’re writing for. I make myself feel as though I won’t be successful or that I won’t find a job after graduating if I don’t consistently get my work out there. And although it is important to get your work published and build up your resume, sometimes I have to remind myself that it is not the be-all and end-all of my life. It doesn’t matter that someone else is blogging three times a week when I can only manage once. Sure, sometimes I feel as though I’m a step behind everyone and can’t catch up, but as long as I’m passionate and dedicated, I’ll figure it out and things will fall into place. This is why it’s important to remember why you started blogging in the first place: either for your passion for writing or your passion for your content.
Sometimes, what starts out as a fun, personal expression can end up feeling like a chore.
There is no ultimate answer on how to run your blog or what should take priority. Setting goals for yourself, such as posting once a week and focusing on your passion, are surefire ways to keep your content engaging and consistent. We all become the “lazy blogger” sometimes, but you know what? It’s okay.